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Park Introduction

Park Introduction

       The Sheung Shui International Cultural and Entrepreneurship Park integrates design, education, culture, hotels, restaurants, leisure and other comprehensive parks. At the beginning of the park, the company signed a cooperation with Shaanxi Normal University to establish a joint venture, research and research base. The company has its own professional property management. The service team, and the introduction of first-class creative design, planning and execution, cultural industry operation management team, the park will become a new cultural and creative industrial park "cultural creativity + technological innovation."

Business Office：

        Introducing advertising design, public relations planning, internet, technology research and development, cultural media, cartoon animation, film and television imaging enterprises

        Creative Office：Introduction of cultural and creative industries, cultural industry associations, sports culture associations

        High-end matching：creative hotel, cultural and artistic exchange, garden-style coffee, art education and training, health culture

        Golden Street Shop：Food Culture, Specialty Catering, Milk Tea, Pizza Baking, Creative Workshop

Park positioning

Park positioning

Industry Positioning: “Cultural Creative Education + Technology Innovation” cultural and creative industry platform. 

Industry content: film and television video, art education, arts and crafts, leisure and entertainment, theme performing arts, cultural catering, creative retail, music, painting and calligraphy, design, business incubation, Internet, AR... 

Park development goal thinking strategy

Park development goal thinking strategy

       To create a new landmark of culture, education and science and technology in Shenzhen, and become the iconic cultural and creative platform for Longgang's education and technology, and to promote the sustainable development of the cultural and creative industries in Shenzhen and even the whole country.

       Forming a platform combining cultural and creative industry agglomeration with modern commercial leisure, injecting culture and art into the modern business, leisure industry, creative retail and other industries to create a dynamic and dynamic space and creative culture gathering place. 

Park planning objectives and principles

Park planning objectives and principles

Goal 1: A diversified work and development space to create a creative culture gathering place in Shenzhen.
Goal 2: Provide high-end platforms for design masters at home and abroad to promote the development of creative culture industry. 
Goal 3: Create a demonstration zone for upgrading and renovating the old industrial zone of “Wen Chuang+Education+Technology”.

Planning and transformation follow four principles

Planning and transformation follow four principles

Focus on the future, the principle of sustainable development 

With the improvement of urbanization level, achieving sustainable urban development is an inevitable choice. Sustainable development is the motivation and theoretical support for the upgrading of old industrial areas and must be implemented consistently.

Respect the status quo and ensure the principle of operability 
Coexistence and transformation coexist, make full use of the existing buildings for comprehensive rectification, with reservation as the main means, rational use of space, and functional transformation of buildings that meet the requirements of the development of creative industries. 

Based on the eyes, combined with the principle of urban development 
From the perspective of land utilization, remediation and transformation is not only to exploit the potential value of the old industrial area, but also to make it a new development point for the region.The key is to clearly analyze the development orientation after the implantation of the creative industry, and then proceed to combine the location selection and spatial organization to achieve the integration of the old industrial area and urban development. 

Energy saving and environmental protection, green ecological principle
In the construction of creative industrial parks, energy-saving design is encouraged, and innovative energy-saving design will bring new development opportunities to the park. The same design uses green, low-carbon, environmentally-friendly and energy-saving materials to ensure sustainable development of the park. 

General layout

General layout

Park renovation ideas and progress

Park renovation ideas and progress

Elimination of hidden dangers - Eliminate safety hazards in the park by dredging the fire roads in the park and removing temporary buildings with potential safety hazards.

Functional activation - through the improvement of building facades, internal structural optimization, and upgrading of building functions, the declining buildings will regain their vitality.

Space change - increase the park's stairs, elevators, corridors and other transportation auxiliary facilities, build a variety of traffic flow lines, and achieve upgrading and transformation of plant functions.

Environmental Improvement - Renovate the environment, building façade, public open space, paving, signing and other facilities in the planned area to optimize the industrial environment.

Space optimization

Space optimization

Generate economic and social benefits

Generate economic and social benefits

 Implementation main body: Shenzhen Hengbang Daye Industry Co., Ltd.

After the completion of the project: Comprehensively renovate the total construction area of 30,000 m2, and increase the construction area of public facilities such as corridors, elevators and shops. 

The estimated cost of renovation is: 30 million yuan. 

1. It can effectively increase the added value of existing land, drive the development of cultural and creative industries in Jihua Street and even Longgang District, and will soon gather a group of high-end talents to enhance the economic vitality and industrial structure of the district; 

2. Through this comprehensive remediation plan, the park will realize the upgrading from traditional processing and production to creative design, and provide high-quality space for the future creative culture industry to form an industrial agglomeration effect; 

3. Improve fire protection, supporting facilities, improve building facade renovation, environmental improvement, etc., and create a high-quality supporting environment for the park. 

       With the sustained and rapid economic and social development of Longgang District and the continuous improvement of people's living standards, Longgang District has entered a period of rapid growth in cultural consumption. People's spiritual and cultural needs are increasing, quality requirements are getting higher and higher, and people's cultural consumption is increasing. The multi-level, multi-faceted and diversified features are more obvious. The transformation and upgrading of the park is in line with the growing spiritual and cultural needs of Longgang District.  

Social level: Conducive to promoting the overall image of the surrounding, 

Industry level: Promote industrial upgrading and improve core competitiveness

Cultural level: Enhance regional humanities and enhance urban style 

Project upgrading has good social benefits，
After the upgrade and transformation, the industrial space can be intensively utilized，
Conducive to the improvement of land value，
Conducive to the optimization and upgrading of industrial structure，
Conducive to promoting the overall image of the surrounding，

园区方位

园区方位

· Gankeng Hakka Town is a multi-composite tourism destination built by OCT Group and an important window to understand the culture of Shenzhen Aboriginal people.

· SEG ECO is a commercial complex built by Huaqiang Group that integrates commercial, leisure, catering and office buildings.

· Sanlian Jade Culture Village is a jade culture industrial chain integrating design, production, sales and transportation.

· The region is an industrial highland that leads the transformation of the industry and is transforming its functions into high value-added cultural industries and Jihua commercial bases. It is necessary to adapt to the regional development situation and accelerate the transformation and upgrading of the industry.

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